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#139 przez xxr1 31.07.2013 - 08:44
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#138 przez SDFSF 31.07.2013 - 04:22
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#137 przez machunxia 30.07.2013 - 08:05
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#135 przez ASDAD 29.07.2013 - 04:25
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Men nike free run 2 Nike charm nike free sko ikke bare nike free 2013 begrænset til "American Dream". nike free run 3 men Det har også en meget dybere New Jordans 2013 Jordan Release Dates 2013 konnotation: nike free 3.0 menneskelige selv Cheap Jordans ultimative udfordring. New Jordans 2013 Jordans 2013 1998 Nike introducerede en ny type damp pude sneakers. For at afspejle de fremragende performance produkter, selskabet vedtog en sådan annonce: Atleter med en løbetur i ørkenen vildnis af fodspor efterladt, og et team af racing manøvrering i skarp kontrast, er denne streng af fodspor generelt hurtigt rejste gennem vinden bevæger sig fremad Flåden er bilen hurtigt eller hurtigere mand? Hvilken hastighed sejrede? Nike sneakers fremragende præstation give indtryk til fantasien. Iført Nike kan opnå dit hjerte ønske - at erobre den hastighed, det henvender sig til den enkeltes potentiale for selvstændige ønske ultimative udfordring. Nike sportssko i en anden annonce, hvilket tyder på den berømte længdespring atlet Jackie Joyner Kersee tværs tilsyneladende umulige afstand, at sportsfolk magiske par fødder sneakers bringe styrken af ​​selv-transcendens. Kun hele ad Nike logo skærmen, er der ingen indført funktioner, hvilket giver dig mulighed for fuldt udfolde fantasiens vinger. Humane erobring umulige ting er fra fantasi, Nike give folk et godt indtryk af, hvad det bringer ubegrænset fantasi. Nike mærke for forbrugerne, er ikke længere et par sneakers, et sæt af sportstøj, men at de har eller har haft en drøm - at udfordre sig selv, end de selv drøm.



#134 przez ASDFSFD 26.07.2013 - 08:24
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Jordan Nikes effekten är enorm. nike free run 3 men Jordan, som förkroppsligar vitalitet, prestige, nike free run 2 superb nivå av konkurrens och spännande sport ande, nike free sko sin idealvikt än någon Nike-logotypen. Jordan Release Dates 2013 Med Jordan Nike skapat ett nytt varumärke "FT Jordan" (Air Jordan), produktion av färgglada basketskor och matchande outfits. "FT Jordan" är både en framgångsrik reklamkampanj, men också varumärket kriget seger i det första året, med en försäljning på upp till 100 miljoner dollar. Jordanien först bära sneakers har utsatts för NBA officiellt förbud, som de säger bryter mot EU: s klädkod. Nike kändes spänt detta var ett bra tillfälle för PR-verksamhet, sedan lanserade en reklam stöd, förklarade att "FT Jordan" förbjöds på grund av sin "revolutionerande design." Resultat Nike och "FT Jordan" bordade omslaget till otaliga tidningsrubriker, NBA under belägring. Det slutade slutligen i favör av Nike utfall.
"FT Jordan" New Jordans 2013 ökar inte bara magi Michael Jordan, men också för Nike att skapa ett sätt att visa upp sin nya teknik. Nike hade lärt sig i 1974 med en ballong inuti sulorna av tekniken. (A NASA ingenjör hade hoppat innan Nike Adidas har gett tekniken, satte Adidas den sprang.)
Sport skor försäljningsökning, Nikes försäljning också kommer att öka. Nike att allmänheten inte förstår detta "air-teknik", kommer Jordans 2013 utvecklar sedan en "visuell" Skor typ ballong (Synlig Air, i den enda sidan finns ett litet fönster för att se insidan) och "starkt ballong" (Air Max ) serien. Ny serie lanserades 1987, reklam budget på $ 0.000.000, första gången Nike spenderar en TV-annons. Air-teknik funktionella fördelar emuleras direkt av konkurrenter, men på grund av sambandet mellan Jordanien och Nike för "luft" den exklusiva rätten till varumärket, människor fortfarande håller med Nikes tekniska fördel.
Jordan vidtas för att göra Nike löparskor cirklar, nike free 3.0 förhärskande i USA har precis startat ett stort ståhej om basket. New Jordans 2013 nästan över en natt, även om det inte är från en försäljning synvinkel, high-end basketskor, har Nike blivit den dominerande produkten.
Jordan Nike talesman framgång som bevis för effektiviteten i systemet med kändisar. nike free 2013 Jordanien undertecknade inom några år, undertecknade trasa Jackson (då endast en dubbel professionell fotboll och basketspelare) också som Nike 1987 utvecklat en ny serie av sportskor talesman. "Duk är en fotboll experter" och "tyg av basket experter" två uppsättningar av annonser och affischer produkten omedelbart blivit en del av populärkulturen. Jacksons höftskada, benched Nike omedelbart med en annan dubbel professionella stjärnan Dean Saunders honom. År 1995 undertecknade Tiger Woods och Nike på uppdrag av sin uppgift med Jordan, som basket, Nike Golf serie av sportutrustning och kläder heja viftar med flaggor fungera som talesperson.

Reklam - skapar den dominerande mediebilden

Många märken har dessa frågor: Om vi ​​inleda en offensiv reklamkampanj och hålla under lång tid vad blir konsekvenserna? Hur många etablerade varumärkeskapital? Saker skulle vara annorlunda? Detta kommer att dominera vår bransch gör? Intäkterna är större än kostnaderna? Nikes mål var det bästa svaret på dessa frågor. Bolagets försäkringar, bör annons utgifterna kvar på en hög nivå, när de utförs och att göra mer med mindre över tiden insistera på genomförandet av standarderna. I det förflutna, företagets varumärke besluten ofta beroende mönster som beror på framgången av professionella idrottsmän som drabbas av växande marknad och successivt byggt upp. Nike förändrats kraftigt sin branding modell, genom direkt-till-konsument att avgöra den enorma marknadsorientering.
Nikes första direkt till konsument reklamkampanj 1984 Los Angeles-OS, blev Var 2000 miljoner euro. Det är när Nike försäljningen i USA minskade med 12 procent, sjönk resultatet med 30%. Från 1985 till 1987,, Nikes situationen svårare är det tillverkas i USA: s andel sjönk från 27  2% till 16%, medan Reebok från noll till 32 procent eller mer. Nike började erövrat en betydande ökning av reklaminvesteringarna, den årliga mängden reklam från 1989 är $ 45.000.000 upp till 1992 1  $ 5.000.000.

Stad annonskampanj

I mitten av 1980-talet, en vändpunkt i reklamkampanj, till Nike snabbt jaga mode i många amerikanska städer etablera en dominerande ställning på media. Cheap Jordans prestanda Nike och en stad ständigt spelar live reklam, dök Nike idrottare i hundratusentals affischer, affischer och väggar av byggnader i hela varje hörn av staden. Carl Lewis ben långt utöver den allmänna ram anslagstavla, mycket övertygande. Syftet med dessa visuella effekter i reklamen säljkåren effektivitet.
Evenemanget hölls i centrala staden 1984 OS i Los Angeles. Verksamheten omfattar en som heter "Jag älskar LA" TV-reklam, reklam dök upp på den berömda Nike-sponsrade idrottare bilden - som Carl Lewis hoppar över himlen och landade på stranden i Venedig, John McEnroe och en trafikpolisen gräl och så vidare. Dessa scener visades också på affischer, planscher på. Genom visuell prestanda och effekt, blev Nike en olympisk uppmärksamhet i media. Nike och Olympic graden av association i allmänhetens ögon än vi Converse officiell sponsor av OS flera gånger högre. Sponsring spenderar Converse, Adidas att investera en massa pengar varje lag, och fånga uppmärksamheten hos konsumenterna, men det är Nike!

Media reklam

Genom en nationell media reklam, Nike ur den ursprungliga position i medvetandet hos konsumenter pinne. Nike inte bara lägga tonvikten på densiteten av medierna, men också fäster vikt vid hög kvalitet genomförandet. Till exempel den tidiga resultatet av en annons Michael Jordan flyger i luften när action, är reklamslogan: "Vem säger att män inte betyda att flyga?" Denna bild blev en symbol för Jordanien, har blivit allt sökt affischen. Var också mindre kända avantgardekonstnär Spike Lee utformat en serie annonser är resultatet av Jordan personlighet sidan.
Nike lanserade 1988, "Just do it" ad (Figur 6-2) är ett känt namn. Det var 20-talet, Advertising Age Magazine som den bästa reklam fjärde raden framför det är femtio-och sextiotalet de berömda Volkswagen annonserna "think small bra," Coca-Cola reklam 1920 "stannar för en stund, lätt Klicka på "Marlboro reklam och varaktig, mer än McDonalds (" Idag kan du vila dagen "), De Beers (diamant är för evigt), Miller öl (god smak, inte dricker för) och Absolut Vodka.
Den första "Just Do It" ad hjälte sitter i rullstol idrottsman Craig Brown, reparation, reklamslogan som visas i vitt mot en svart bakgrund. Slogan inte läsa det högt, men det väckte en generation resonans. Som Nikes reklam regissören Scott Bedbury sade: "Vi kan inte hänga den på spetsen, har det överträffat långt en reklamslogan är det en idé, ett sinnestillstånd." Det gör tänka på en alltför feta persons viktminskningsprogram att skjuta hans upptagna personalen blev upprörda av andra saker och alla drömmar friskvårdsaktiviteter att delta i idrottsaktiviteter, men avbröts av olika angelägenheter människor. Detta är som Nike mana folk att motionera, omedelbart göra, för att förverkliga sina drömmar.




#133 przez ASDFSFD 26.07.2013 - 02:28
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plus profonde innovation New Jordans 2013 provient est connu comme le père de Nike Phil Knight ·, nike free 3.0 un gourou du marketing reconnue. nike free run 2 production américaine Jordans 2013 un consultant de l'industrie du sport, a dit avec émotion: Jordan Release Dates 2013 M. Knight peut dire avoir le pouvoir d'un seul, la création d'une nouvelle industrie. Il permet aux athlètes de devenir une star, riche, il fait sportswear marchandise, il rend une petite entreprise dans une des grandes entreprises internationales.

Nike est la première célébrité à prendre façon d'établir les vendeurs de réputation, nike free run 3 men dès 1973, nike free sko nike free 2013 Cheap Jordans long terme, il va embaucher Steve · Puri athlète New Jordans 2013 Ting Fang approbation de ses chaussures de sport. 1985 recrue Jordan (Jordan) comme porte-parole, mais aussi donne Nike gloire, rouge long de la performance. Et Nike est également la première à la musique pop et le marketing sportif, les fabricants combinant, en 1987, il a été emmené à la Beatles (Beatles) la musique dans les chaussures de sport Nike dans l'annonce, a fait sensation.




#132 przez sdf 25.07.2013 - 10:01
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L'impact de la Jordanie Nike est énorme. nike free run 3 men Jordanie, qui incarne la vitalité, le prestige, nike free run 2 niveau exceptionnel de la concurrence et de l'esprit sportif passionnant, nike free sko son poids idéal que tout logo Nike. Jordan Release Dates 2013 Avec Jordan Nike a créé une nouvelle marque "FT Jordanie" (Air Jordon), la production de chaussures de basket-ball colorés et les tenues assorties. "FT Jordanie" est à la fois une campagne réussie de la publicité, mais aussi la victoire de la guerre de la marque dans la première année, avec des ventes en hausse à 100 millions de dollars. Jordan porter d'abord les baskets ont été soumis à l'interdiction officielle de la NBA, qui disent-ils enfreint le code vestimentaire de l'Union. Nike vivement ressenti que c'était une bonne occasion pour les activités de relations publiques, puis lancé un support publicitaire, en déclarant que "FT Jordanie" a été interdit en raison de sa «conception révolutionnaire." Résultats Nike et "FT Jordanie" montés à bord du couvercle d'innombrables titres de journaux, NBA en état de siège. Il a finalement terminé en faveur de Nike résultat.
"FT Jordanie" New Jordans 2013 augmente non seulement la magie de Michael Jordan, mais aussi pour Nike pour créer un moyen de présenter sa nouvelle technologie. Nike avait appris en 1974 avec un ballon à l'intérieur de la semelle de la technologie. (Un ingénieur de la NASA avait fait défection avant Nike Adidas a fourni la technologie, Adidas a mis couru.)
Chaussures de sport à augmenter les ventes, les ventes de Nike va également augmenter. Nike que le public ne comprend pas cette «technologie de l'air", Jordans 2013 va alors développer un type chaussures de ballon "visuels" (Visible Air, dans le côté unique il ya une petite fenêtre pour voir à l'intérieur) et "forte ballon" (Air Max ) série. Nouvelle série lancée en 1987, le budget publicitaire de 0,000,000 $, pour la première fois Nike passer une annonce télévisée. Avantages fonctionnels technologie de l'air immédiatement imité par les concurrents, mais à cause de la relation entre Jordan et Nike pour "air" le droit exclusif à la marque, les gens acceptent toujours avec l'avance technologique de Nike.
Jordan être prises pour rendre Nike chaussures de course cercles, nike free 3.0 répandues aux États-Unis vient de lancer un grand tapage sur le basket. New Jordans 2013 presque du jour au lendemain, même si elle n'est pas d'un point de vue des ventes, chaussures de basket-ball haut de gamme, Nike est devenu le produit dominant.
Succès de porte-parole Jordan Nike comme une preuve de l'efficacité du système de soutien de célébrités. nike free 2013 Jordanie a signé dans quelques années, le tissu Jackson (alors qu'une football professionnel double et joueurs de basket-ball) a également signé en tant que Nike en 1987, a développé une nouvelle série de chaussures de sport porte-parole. "Le tissu est un des experts du football» et le «tissu d'experts de basket-ball" deux ensembles d'annonces et affiches du produit deviennent immédiatement partie de la culture populaire. La blessure à la hanche de Jackson, Nike immédiatement avec un autre double professionnelle Dean Saunders étoiles lui cloué au banc. En 1995, Tiger Woods et Nike ont signé sa mission avec des représentants de la Jordanie, comme le basket, Nike Golf série d'équipements sportifs et de joie de vêtements agitant des drapeaux agir comme porte-parole.

Publicité - création de l'image médiatique dominante

De nombreuses marques ont ces questions: Si nous lançons une campagne de publicité offensive et à conserver pour une longue période Quelles seront les conséquences? Combien établi équité de la marque? Les choses seraient-elles différentes? Cela va dominer notre industrie ne? Le revenu est supérieur à frais? Le cas de Nike était la meilleure réponse à ces questions. assurances de la Société, les dépenses publicitaires devraient rester à un niveau élevé, lorsqu'elles sont exécutées et à faire plus avec moins au fil du temps insister sur la mise en œuvre des normes. Dans le passé, les décisions de marque de l'entreprise reposent souvent sur des modèles qui est due à la réussite des athlètes professionnels touchés par la croissance du marché et progressivement mis en place. Nike a considérablement changé son modèle de marque, par-directe aux consommateurs pour déterminer l'énorme orientation du marché.
Première campagne de publicité directe aux consommateurs de Nike en 1984 Jeux olympiques de Los Angeles, a été consacré 2000 millions d'euros. C'est alors que les ventes Nike aux Etats-Unis ont chuté de 12 pour cent, les bénéfices ont chuté de 30%. 1985 à 1987, la situation de Nike plus difficile, il est produit de la part US a chuté de 27  2% à 16%, tandis que Reebok à partir de zéro à 32 pour cent ou plus. Nike a commencé accaparé une augmentation substantielle des investissements publicitaires, le montant annuel de la publicité de 1989 de 45 millions de dollars d'ici à 1992 1  5 millions de dollars américains.

campagne publicitaire de la ville

Au milieu des années 1980, un tournant de la campagne de publicité, Nike mode chase rapidement dans de nombreuses villes des États-Unis pour établir une position dominante sur les médias. Cheap Jordans performances de Nike et une ville en jouant constamment la publicité en direct, les athlètes Nike est apparu dans des centaines de milliers d'affiches, posters et les murs des bâtiments dans tous les coins de la ville. Les jambes de Carl Lewis bien au-delà du conseil général du bulletin de cadre, très convaincant. Le but de ces impact visuel dans le chiffre d'affaires publicitaire efficacité de la force.
L'événement a eu lieu dans la ville centrale de Jeux Olympiques de 1984 à Los Angeles. Les activités comprennent un appelé "I Love LA" publicité télévisée, la publicité est apparu sur la célèbre image de l'athlète parrainé par Nike - comme Carl Lewis saute par-dessus le ciel et atterrit sur la plage de Venice, John McEnroe et un querelle de police de la circulation et ainsi de suite. Ces scènes sont également apparues sur des affiches, des affiches sur. Grâce à la performance visuelle et l'impact, Nike est devenu une attention médiatique olympique. Nike et le degré olympiques d'association dans l'esprit du public que nous conversons sponsor officiel des Jeux Olympiques actuellement quelques fois plus élevé. Parrainage passer Converse, Adidas à investir beaucoup d'argent chaque équipe, et d'attirer l'attention des consommateurs, mais il est Nike!

Publicité dans les médias

Grâce à une publicité dans les médias nationaux, Nike sur la position d'origine dans l'esprit des consommateurs bâton. Nike a non seulement mis l'accent sur la densité des médias, mais aussi attacher de l'importance à la mise en œuvre de haute qualité. Par exemple, la performance au début d'une publicité Michael Jordan voler en l'air lors de la prise des mesures, slogan publicitaire est: "Qui a dit que les hommes ne veulent pas dire voler?" Cette image est devenue un symbole de la Jordanie, est devenue affiche toujours recherché. A également été moins bien connu avant-garde artiste Spike Lee a conçu une série d'annonces est la performance du côté de la personnalité Jordanie.
Nike a lancé en 1988, "Just do it" annonce (Figure 6-2) est un nom de ménage. Il a été le siècle, le magazine Advertising Age 20 comme la meilleure publicité quatrième rang devant ce sont les années cinquante et soixante annonces célèbres Volkswagen "Think Small bon», Coca-Cola des années 1920 de la publicité "s'arrêter pendant un moment, facilement cliquez sur la "publicité Marlboro et durable, plus que McDonald (« Aujourd'hui, vous le jour reste "), De Beers (diamant est éternel), la bière Miller (bon goût, ne buvez pas trop) et la vodka ABSOLUT.
Le premier "Just Do It" annonce héros est assis dans un fauteuil roulant athlète Craig Brown, la réparation, slogan publicitaire qui apparaît en blanc sur un fond noir. Slogan n'a pas lu à haute voix, mais il a suscité une résonance de nouvelle génération. En tant que directeur de publicité Scott Bedbury de Nike a déclaré: «Nous ne pouvons pas l'accrocher sur la plume, il a dépassé de loin un slogan publicitaire, c'est une idée, un état d'esprit." Il fait penser du programme de perte de poids d'une personne excessivement obèses de reporter son personnel occupé a été bouleversée par d'autres choses et tous les rêves des activités de conditionnement physique pour participer à des activités sportives, mais a été interrompu par les différentes affaires de personnes. C'est comme Nike exhortant les gens à faire de l'exercice, immédiatement à faire, à réaliser leurs rêves.


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#121 przez nimabi 15.07.2013 - 07:47
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